House of Horses – a new brand
House of Horses webstore that I founded in the beginning of 2016 started more as an equestrian webstore importing goods from outside Finland. Actually mostly from States and Canada, also some from France. After a while I started also to design House of Horses’ own collection, when I wanted to sell some things that were hard to find or didn’t exist. One of these is the House of Horses Stirrup Bag, which resolves the annoying problem with the storage of big stirrups like Free Jump or Jin Stirrup -type heavy jumping stirrups. The Stirrup Bag prevents them from scratching the saddle and keeps them “up” while not in use. Stirrup Bag became immediately a success as there was not another product like that on the market. It was also featured recently in ReiterRevue 2/2017 which for me was a huge milestone! 😀
During last year I also designed a halter and some saddle pads to the HoH -collection. This year is going to be even more interesting for HoH – last week we launched the House of Horses hoodie to the public in the Helsinki Horse Fair! It’s a hoodie designed to equestrians – longer from the back, opening cuts in the sides, zippers in the pockets and a really flattering super cut! I’m really happy of this product and we almost sold out during the fair – next fair will be in Tampere Hevoset fair in April.
During spring the collection will grow a little – with a perfect cap and a scarf for stables – with a hint of our favourite colour – light pink of course 😉 Stay tuned! Follow our story in Instagram and Facebook and remember to tag House of Horses in your pics of our products or use #hohfinland! I’m so happy to bring Finnish design to the equestrian world 🙂
Wish you all a lovely spring time,
And thank you for all the supporting feedback during the journey of HoH – glad to have you on board! <3
The blog post also published in www.irenemikaela.com 23.3.2017